Simone Post – ICO Adidas

Post Adidas

Rugs made from granulated Adidas Trainers

Brand: Simone Post for Adidas

Applications: Flooring

Adidas invited Simone Post to design a rug made from worn sport shoes. German based company I:CO collects used clothes and shoes worldwide. They recycle unwearable sport shoes into little rubber pallets. Simone took this raw material to experiment with for the Adidas rugs.  She reinterpreted the distinctive stripes of the brand and designed an effective pattern and turned the rugs into an attractive and fresh looking product, nothing like the old and worn shoes. 


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